Since I began my career as a designer over two decades ago, I've navigated a diverse range of work environments, from nimble boutique agencies to expansive corporate settings. As each stage unfolded and my reach expanded, I found myself building teams, managing employees, forming partnerships, competing for accounts with much larger agencies… all transitions that were challenging but unexpectedly seamless, facilitated in large part by an internalization of design principles and processes. Through the course of this journey, I've observed that design thinking serves not only as a personal guidebook but has become a widely embraced approach by high-profile companies striving to enhance their processes and outcomes. The underlying principles of innovation, empathy, objectivity, continuous improvement, and collaboration have proven indispensable in unlocking solutions beyond the traditional boundaries of design, and the prospect of discovering their next application keeps me looking forward to challenges ahead.